Rite Aid new look

The new look for Rite Aid zip code 90210.


The Address, is located at 300 North Canon Drive, as retails stores are thinking new innovative ways to improve their profits.

The company goal is to keep Rite Aid competitive. “We need to continue to introduce new programs to ensure our important beauty customers do not migrate to other channels or specialty stores,” asserted Bill Bergin, group vice president of health and beauty at Rite Aid.

Rite Aid was know has it’s primary focus will always be the pharmacy, but beauty is a crucial category that Bergin said builds loyalty for its most important customers, especially in skin care, cosmetics and hair care. Rite Aid has expanded store space for major suppliers such as L’Oréal, Maybelline, Revlon and Cover Girl, while standing out separate the chain from its competition. They’re impactful presentation of men’s grooming items. Rite Aid store slightly unique based on store demographics.

“We are adding beauty advisors only in our best beauty stores at this time as we develop and modify the position,” explained Bergin. Their sales associates receive specialized product training to enable them to provide expert advice. “Many of the beauty advisors who have joined Rite Aid have brought a vast beauty background and have definitely helped drive profitable beauty sales,” the company said.

Bergin said, “the use of social media gives great exposure to brands that don’t always have the same resources as larger suppliers. Beauty bloggers have helped push the independent brands, as well.”

The company will like to expand on remodeling another 450 stores to feature its Wellness store format by the end of fiscal 2015.


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